Institutional Grade / CFO Advisory
Management accounting · Financial models · Unit economics
Status // Active
Region // International
Focus // iGaming · IT · SaaS

Numbersthat makedecisions for you.

We build financial systems that help owners make the right decisions. We show why the business runs out of cash, which line of business earns money and which drains it, and how much each company in the group truly makes.

120+
Clients
5+
Industries
15
Years of experience
50+
Financial models built
Our approach

Weworkfromaconvictionthatfinanceadvisoryshoulddelivertimelydecisions,notreports.Greatanalyticsmattersnotonitsownbutwhenitarrivesintimewhileyoucanstillchangecourse,cutcostsorprepareforthenextinvestorconversation.Everyengagementisbuiltaroundaconcreteoutcome,cleartimelinesandpracticalvalueforthebusiness.

How we work

How PnL Studio is built

Not reports for the sake of reports — financial tools that let the owner see where the money is and make decisions on that basis. Tailored to your business, founder-friendly, first working reports in 2–3 weeks.

01
Methodology before automation

First we define what, how and why to measure — only then we pick the tools.

02
Tailored to your business, no templates

The model follows your product's logic. Project format — no mandatory monthly retainer.

03
Complex and hybrid models

Hardware, manufacturing, IT, GameDev, digital, groups of companies across multiple jurisdictions.

04
Not reports — decisions

We translate accounting from accountant speak into the language of decisions: pricing, terms, inventory, resource allocation.

05
Fast to value, platform-independent

First working reports in 2–3 weeks. Google Sheets, Airtable, QuickBooks, Xero, ERP — chosen to fit the client.

Focus

Three niches where we're strongest

01
Complex management accounting & consolidation

Groups of companies, multi-currency structures, several jurisdictions, different business models under one roof.

02
Hardware, IT, GameDev, digital

Non-standard business models: long development cycles, hybrid revenue models, licences, royalties, custom development.

03
Building the finance function from scratch

We design the system, run it together with the owner, and then hand it over to an in-house finance lead — no dependency on the consultant.

How we work

Four steps to transparent finance

01

Diagnostics

We map current accounting, business model and the founder's goals.

02

Architecture

Design the accounting structure, items, responsibility centers and reports.

03

Implementation

Set up tools, migrate historical data, train the team.

04

Ongoing support

Regular reporting, model updates, decision support.

Case studies

How we turn chaos into numbers you can act on

Real projects across different industries. Client names are under NDA, but the situation, the work and the result are exactly as they happened.

01
Unit economics · IT
"We're growing, but there's no more cash in the business."
IT company, 3 service lines, 340+ employees
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01
Unit economics · IT
IT company, 3 service lines, 340+ employees
What we did

Built unit economics for each service line. Discovered that one of three lines generated 70% of revenue but was funded on par with the rest. Found an oversized team in the loss-making line and pricing below break-even in two of three lines. Reallocated resources and aligned margins across the portfolio.

Result

Margin grew from 8% to 21% in 3 months. The owner saw for the first time which lines actually feed the business.

02
Cash flow · Digital
"We have profit, but we're always short on cash."
Digital agency, 50+ employees, stable revenue
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02
Cash flow · Digital
Digital agency, 50+ employees, stable revenue
What we did

Built a 13-week cash flow and identified a structural 45-day cash gap between client payments and contractor payouts. Renegotiated client terms, introduced a 50% prepayment and built a reserve covering one month of operating costs.

Result

Cash gaps disappeared within 2 months. The owner stopped funding the business from personal money.

03
Management accounting · iGaming
"We don't understand how much we actually earn per product."
iGaming company, multi-currency setup, 3 jurisdictions
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03
Management accounting · iGaming
iGaming company, multi-currency setup, 3 jurisdictions
What we did

Built management accounting from scratch: a single P&L across all jurisdictions, functional-currency accounting with revaluation, revenue and cost breakdown by product. Introduced a one-page monthly report for the owner.

Result

For the first time in 3 years of operations the owner got a full, transparent picture of the business — per product, jurisdiction and currency.

04
Financial model · SaaS
"Investors ask for a financial model, and all we have is an Excel with revenue."
SaaS startup, pre-seed stage
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04
Financial model · SaaS
SaaS startup, pre-seed stage
What we did

Built a full financial model: P&L, cash flow and balance sheet over 3 years, cohort-based unit economics, base/worst/best scenarios, runway and break-even. Prepared an executive summary for investors.

Result

The model passed due diligence with no remarks. The startup closed a $400k round.

Ready to get your finances in order?

A 30-minute call — and you'll leave with an action plan for your finance function.

Book a consultation